Research Of Shandong Postal Express & Logistics Development Strategy Under The Background Of E-business

Recently, with the rapid development of modern information technology, E-Business,as a new industry of online consumption, is thriving and presents flexible business operation model. Now, the developing E-Business generally plays an important role in the social market economy, and it not only greatly changes the consumption model and the consumption channel, but also puts great influence on the industry of Express & Logistics that is in a period of full bloom in China. While, full bloom brings extremely intense competition into the industry, and just because of this, Shandong Poster Express &Logistics Co. Ltd. has to look for new developing model, method and channel to improve the capability in shielding against risk and comprehensive competition capability, though the company has been the leader of Express & Logistics of Shandong Province, and has solid foundation, enough inside and outside resources and strong functional business handling capability. At present, E-Business gives the company a good chance for development. If the company could realize the combination of E-Business and Logistics and promote business development with the help of E-Business, the company will have broad development prospects.The paper aims to help Shandong Express & Logistics Co. Ltd. to develop and implement business development strategy. And in order to achieve the goal, the paper researches the theories of E-business and Logistics, analyzes the inside and outside environment of the company, draws up a development strategy based on the characteristics of Postal Express & Logistics and finally gives a detail explanation of the strategy. To address the development issues of Postal E-business & Logistics, this paper proposed a series of plans to construct the company’s development strategy programming, and these plans include: policy, human resource, platform, finance, marketing, cooperation, brand and culture. We hope that the paper could provide some help when Shandong Express &Logistics Co. Ltd. chooses and implement the future development strategy, and could drive the business development of it.