The Market Competition Strategy Research Of Post Logistics Business

With the opening up of China's logistics market, the four giants in China competition has been opened the curtain. From the point of the whole logistics industry, the logistics industry's opening means the full liberalization of demand and supply, there will be more Logistics enterprises to enter China. While some manufacturers,dealers supported by the Logistics, will be a greater pace Into China. As compared with China Post Logistics in the information, personnel, technology, systems, management and globalization there are many gaps, and this led to China Post Logistics difficult to make a comprehensive orientation of development. Therefore, we must differentiate from the point of view, and take full advantage of the physical network of ground advantage, or to avoid direct competition, such as China Post Logistics and Avon, Dell, Lenovo's cooperation, or we directly complement each other with these giants, forming strategic partnership and learn from their management experience, or take advantage of Or use China Post's logistics and information flow and capital resources for organic integration, and then in a different point of view of market position to participate in competition. Thus, from point-to gradually gain competitive advantage.In this paper, based on the current domestic third-party logistics market building, competition status, Through access to documents, information analysis, to understand the scene, comparative analysis, and other means, Analysis and summed up the competition in the domestic logistics market situation. And on this basis, applied economics, management, modern logistics of the basic principles, in theory and practice of two aspects, we research and design Post Logistics future development model and competitive strategy. From the two aspect of the positioning differentiation and Service differentiation, Proposed the three-tier development strategy "future development of the Post Logistics: chain logistics, direct marketing logistics, supply logistics", and for how to improve postal logistics services, analysis and design the strategic objectives and steps.In this paper in-depth study of the postal logistics development strategy a number of issues were made, and accordingly put forward some recommendations, hope that can provide a useful reference value for the the continued development of the postal logistics service.