The Development Strategy Research Of Postal Logistics Distribution Business In Gansu Rural Areas

In recent years, with the continuous development of information technology, and the traditional postal business market share decreased year by year, especially Gansu postal logistics industry in rural areas of Gansu, more facing unprecedented challenge. Therefore, Gansu postal logistics company faced by rural logistics problems, lies in how the new competition the Gansu postal logistics can keep pace with the times, and the realization of sustainable development. Since the beginning of2008, Gansu post began to relate to modern logistics industry, through reasonable and full use of Gansu post its own network advantages, and actively participate in the market competition, further open up new areas of business. However, how can we in the fierce competition in the industry remain invincible, how to combine the local postal industry in the practical work, how to give full play to its own advantages, this is still the Gansu post to develop rural logistics priority among priorities.This article will keep the core competitiveness and growth of Gansu post logistics distribution business in rural areas as the guiding ideology, first introduced the domestic and foreign post logistics development situation, then in Gansu rural logistics postal business of the basic situation and the operating condition is introduced, given the problem analysis and discussion, combine Gansu economy to develop the current situation and the characteristics of the industry, using the SWOT analysis method, in depth analysis of the Gansu post distribution business to develop rural logistics environment, advantage, inferior position, opportunity and menace, make Gansu post logistics business management and development strategy.