Research On The Development Strategy Of Coal-electric-aluminum Integration Of East Mongolia Energy Company

The coal industry, electric power industry and electrolytic aluminum industry is three, both independent and closely related to operation, the industry. The three major industries to the present common features of high manufacturing cost, pollution control costs, market competition is intense, the sales channel is narrow, the low level of profitability, facing the development bottleneck. Strengthen the coal, electric power and electrolytic aluminum industry, to explore the coordination of coal integrated aluminum strategic development mode, in order to reduce the operation cost of the enterprise, realize the enterprise’s profit goal, enhances the enterprise the core competitive advantage, has become an important strategic problem for the enterprise.This paper choose East Mongolia energy companies as the research object, in accordance with the "transformation of East Mongolia energy company’s strategy--Analysis of the internal and external environment to solve the problem of strategy-- the strategy choice and implementation of the idea of" to carry out the research of aluminum coal integration development strategy. First of all, this paper expounds the East Mongolia energy company strategic transformation of the background and implementation of aluminum coal integration development strategy the important meaning and value; then the related theory about strategic management and research literature at home and abroad were reviewed, and provide a theoretical basis for solving the problem of strategic transformation East Mongolia energy company; next, the outside of the eastern Inner Mongolia the energy company’s macro environment, industry competition environment, and analyze the internal resources and the environment, in order to facilitate the construction of internal and external factors evaluation matrix East Mongolia energy companies and SWOT analysis matrix; according to the matrix analysis, the overall development strategy of East Mongolia energy company to choose and construct the model, cast aluminum coal integration development strategy of Dong energy the company, established the strategic goal and the coal industry, power industry, aluminum industry and other three areas of business strategy; finally, in order to promote the development of strategic East Mongolia energy company smoothly, this paper formulates East Mongolia energy company security measures for the implementation of the strategy.East Mongolia energy companies adhere to the coal industry as the main industry, to speed up the strategic adjustment of industrial structure, the integration of enterprise power, electrolytic aluminum and other resources, to take the integrated development strategy, can realize the inferior resources into competitive advantage, will be limited resources to play the greatest value. Thus, based on the analysis of the internal and external strategic environment of East Mongolia energy company, for aluminum coal integration strategy research and exploration, the implementation of the development strategy of East Mongolia energy company, has a strong practical significance and application value to develop at the same time, the integration strategy for other domestic energy companies, it has a certain reference.