Research On Obstacle Factors To Community Participation In Rural Tourism Based On Grounded Theory

With the rapid development of China’s rural tourism, the level of community participation in rural tourism kept stationary. Tourism industry practice shows that the lack of community participation in rural tourism will not only result economic losses, and the environmental and social issues will become sharp and worse. Explore the plight of community participation in rural tourism development, to find a path to improve the level of community involvement. It is not only the requirements of academic research, also the urgent need of industrial development practice.By Haoyu Village of Zibo City in the case of rural tourism analysis, we find that it is not enough from the only perspective of economic development to examine community participation. We must first understand rural community, make the community personality and operational characteristics clear, before we understand the community behavior in rural tourism development. Haoyu rural tourism development practice suggests that communities themselves personality, external forces interfere and rural tourism development stage of change are impediments to achieve community participation. Through in-depth analysis of community involvement, we consider that the plight of community participation has deep-seated social causes and institutional barriers. It is not a simply technical or economic process, it is also a social and political process. To raise the level of community participation, social development and institutional change to reduce the power of government and foreign capital and "empowerment" the community. It also need continuous education to improve the quality of community residents literacy, ability to participate and power consciousness. Community participation is a dynamic continuous improvement process of internal and external integration.