Research On Residents' Sense Of Gain In Rural Tourism Community Based On Grounded Theory

Rural revitalization strategy is a certain stage of China's economic and social development,a important strategy at the national level.The implementation of the rural revitalization strategy is mainly through the development of new industry,encourage villagers to actively participate in the development of new industry,and to make rural residents benefit from industrial development,to Stimulate villagers' participation in industrial development,to solve the problem of rural industrial development and villagers' employment.At last,to achieve villagers' income are steady and increase,peasant live and work in peace,and rural prosperity.Rural tourism can use source of village develop new industrial and don't major damage to the rural environment.Therefore the development of rural tourism exactly fit the connotation of rural revitalization strategy,is the specific path to the rural revitalization strategy.The development of rural tourism need rural tourism community provide services.Residents are the main providers of rural tourism services.However,there are few research literatures on the residents of rural tourism community.Therefore,the study of residents' sense of gain in rural tourism community has certain practical significance.This study,as a example of Meiling of Nanchang,was carried out from the perspective of residents of rural tourism community.To research methods of grounded theory mainly,to questionnaire survey,literature review,field observation as a supplement,to study residents' sense of gain in rural tourism community.First and foremost,the author interview residents of rural tourism community and field observation in Meiling to get source material.Based on Collating interview notes,to analyze the original data by three-level coding of grounded theory.Formed the five main category of socio-cultural,economic life,ecosystem,public service and psychological identity.Formed the two core category of sense of real gain and sense of meaning acquisition.Pondering over and over again the relation main category and core category.To bulid model of sense of gain of residents in rural tourism community.Secondly,the study use questionnaire survey method to collect data,to use statistical analysis software SPSS to validate the model of rural tourism community residents' sense of gain by the regression analysis of data.Finally,the study bases on two dimensions of sense of real gain and sense of meaning acquisition.Making a deep analysis of the impact of economic life,social culture,ecological environment,public services and psychological identity on residents' sense of gain.Taking the promotion of residents' positive acquisition and the elimination of residents' negative acquisition as the main points.The optimization countermeasures to improve residents' sense of gain in rural tourism community of Meiling of Nanchang are proposed.The study proves that Social culture,economic life,ecological environment,public service and psychological identity are the main factors affecting residents' sense of gain in Meiling rural tourism community.Social culture,economic life,ecological environment and public services are the influence factors of residents 'sense of real gain.Among them,economic life has the most significant effect factor on residents' sense of real gain.Psychological identity is the influence factor of residents' sense of meaning acquisition.The thesis research into rural tourism community from the perspective of the residents.It can also research into rural tourism community from the perspective of other stakeholders in the future.