Research On The Development Strategy Of Tianjin Port Tugboat & Lighter Co.,Ltd

The development of world economic development, showing a rapid development momentum. Along with the development of enterprises change, the enterprise development pattern of economy is doing adjustment, great changes have taken place in many countries, the development of enterprises economic structure and industrial layout. The rapid growth of economy, to the enterprise development strategy adjustment demand further intensify, proposed the new challenge to the enterprise development strategy research. In this context, countries all over the world for the study on the development strategy of the enterprise’s rising degree of concern, but also to promote innovation and diversification of enterprise development strategy. Strategy is a hard shaping the future. On the economic development is both a science and an art. On the one hand the need to give people intuitively judge, a large amount of information also needs the comprehensive rational analysis. At the same time strategy also need to think will coordinate internal and external resources and capacity, so as to achieve the executable action plan. It is self-evident strategic significance to economic development, combined with actual work to obtain the paper studies required first hand information and relevant data.Enterprise development strategy is correct or not determines the success or failure of the enterprise. Enterprise development strategy to help enterprises achieve stage of progress, to solve the phase problem, only the scientific enterprise development strategies in order to make the realization of sustainable development of enterprises. The subject of this paper is on the development strategy of Tianjin port tugboat&lighter Co.,Ltd, its significance lies in that the current domestic studies mainly focus on the research of enterprise strategy, this paper chose the enterprise development strategy of Tianjin port tugboat&lighter Co.,Ltd as the research object, with the form of case study researches,further information is added to the research on this in terms of the. Following the clue of this thesis:the first part is the main research content of the writing background, research significance, writing ideas and papers in this paper; the second part is the theoretical foundation of the thesis, including the concept of strategy and strategic management definition; the third part is written in Tianjin port tugboat&lighter Co.,Ltd development strategy through the research and analysis of the status quo.At present,the development strategy of the existing problems and reasons; the fourth part is written in SWOT analysis of internal and external environment of the company; the fifth part design the development strategy of Tianjin port tugboat&lighter Co., Ltd.; safeguard measures put forward the development strategy of the company in sixth parts. Finally, a summary of the full text and put forward the prospects for future research.