Research On Development Strategy Of BH Machinery Manufacturing Company

The heavy oil resource is rich in the world, has huge market prospect, the growth of oil demand bring the market opportunities to oil equipment industry. With the degree of difficulty for oil exploring is increase and equipment technology development, make the buyer puts higher forward requirements on equipment performance.BH company just finished internal restructuring, facing new opportunities and threats, what kind of strategy can help BH company develop better in the future is worth studying.In this paper, based on the strategic management theory, together with the present situation of BH company, researching the future development strategy of the company. Using the PEST, five models to analyze the company’s external environment, find the opportunity of oil equipment market demand is still increasing, and the threat of market competition is intense. Then analyze the internal environment found the company has a rich channel resources and core business competitive ability is stronger,but there are also some problems like low profitability and low level of non-core business technology. Combined with the company’s mission and vision, use the SWOT matrix, Grand matrix analysis and BCG matrix method to help the strategic choice, finally concluded the strategic plan, confirm adopt intensive strategies on the core business, strive to expand market share and increase profitability. Quit the business without development prospect. Other non-core business use the market development, market penetration and cooperative strategies. Adopt related diversification strategies in the long term strategy. Finally from the resource allocation, process improvement, enterprise culture, HR and the technology research capabilities of several aspects, put forward safeguard measures of the strategic implementation.In this paper, with the help of strategic management theory and analytical tools, study of BH company’s future development strategy. Combined with data analysis, obtain the BH company development strategy. Hope this strategy can play an effective role for BH company in the future, and improve competitiveness and profitability.And can provide a reference for the same type domestic enterprises.