Shennong EPPO Unmanned Aerial Vehicle (UAV) Business Plan

Based on reliable data, intact content and high maneuverability, in this business plan for UAV plant protection, the feasibility of this program is to be argued from the prospective of corporate operating management. In view of the company’s business privacy and trade secrets, the concerned company’s name in the title and in the paper is substituted for Shennong Company.Many agriculturally advanced countries such as the USA and Japan have been leading way in the usage of UAV to spray pesticides and fertilizer, fruit and crop pollination, and UAV has shown its advantages in these countries in paddy fields, high straw, fruit trees, tea plantations and in dealing with explosive plant diseases and insect pests, etc,. Moreover, practice has seen that UAV may work over a long distance and keep the personnel some distance from pesticide and hence it may help reduce the harm of pesticides on them. With the aging of population and the adjustment of economic structure in China, rural labor is facing shortage and reduction, under which condition the UAV plant protection program has broad prospect and it enjoys great market support, growth potential and investment possibility. Despite that the national performances and demonstrations of UAV plant protections take place one after another, nevertheless few flying prevention organizations are supported by independent business model nor can they make profit. Based on what is mentioned above, this paper hopes this program will baby Carrie out smoothly in domestic market with due capital and technique support.In this plan, five-force model is applied to analyze the macro-environment and industrial competitive context, SWOT to analyze the advantages and disadvantages of this program and relevant opportunities and threats from outside of the company. After the analyses and induction of program background, strategic planning, operating management and profit model, a conclusion is drawn that the external context is fairly positive to the company and the program and the interior advantages weigh out the disadvantages.In addition, risks from policy, operation and funding during the operating process of this program are exhaustively argued in this plan along with the corresponding solutions to the risks. Take into consideration the financial and social interests, the economic value is discussed on the basis of income from investment.In this paper, the UAV program is explained in detail, its operating method and procedures. The scheme is shown through market adjustment and data analysis, followed by the great business return from investment and the social interest. This program shows its significance, feasible and maneuverability.As a good program, the UAV confirms to the national and social development. This plan works to some extent as a reference in the decision making of Shennong Company. And more co-workers are welcomed to join in and improve this program and promote the development of UAV plant protection, so as to meet a win-win situation among the company, clients, farmers and the society.