Research On Marketing Strategy Of Agricultural Plant Protection Uav Of CH Company

The booming of market economy,especially in the internet economy and artificial intelligence era,the marketing strategy of product plays a vital role in the sustainable development of an enterprise.Since its establishment in 2010,CH Company has focused on the R&D and production of agricultural plant protection UAV.The company's scale has grown from small to large.With the expansion of production,its marketing capabilities are weak,and a complete and effective marketing mix strategy has not yet been established.This paper,using marketing theory and drawing on domestic and international marketing cases,combined with my work experience,through the analysis of the UAV market,find out the market development characteristics and trends of agricultural plant protection UAV,pointing out the problems existing in CH company marketing,using SWOT to analyze the advantages,disadvantages,opportunities and threats of CH company marketing,using STP strategy for market segmentation,correctly selecting and positioning targets market,using 4P theory,combined with4 R,4C theory,and the characteristics of the Internet,artificial intelligence,detailed research on the specific scheme of CH company marketing portfolio strategy,propose corresponding countermeasures and implement safeguard measures.Based on the traditional marketing theory,this paper combines the characteristics of Internet and artificial intelligence economic development,analyzes the marketing strategy combination scheme of new product that agricultural plant protection UAV,enriches and expands the applicability of marketing theory,and also has a certain promotion significance for the development of CH company.