Study On The A Hotel Management Company Development Strategy

The purpose of the thesis is to study and develop a strategy for A HOTEL MANANEMENT COMPANY. This comany fully owned subsidiary to the municipal state-owned enterprises A Group was founded in 2010. A HOTEL MANAGEMENT COMPANY has been managing 10 hotel projects which are invested and owned by A Group, including 3 hotels targeting to open next year,3 on-going construction hotels and another 4 future developing hotels.Firstly, the thesis studies A HOTEL MANANEMENT COMPANY’s external and internal environment. Based on the data research and literature studying, the thesis uses PEST model and Potter’s FIVE FORCES model to analyse external environment from the angles of political and legal environment, economic environment, technology environment, social environment and competitive environment of the hospitaliy industry. Based on A HOTEL MANAGEMENT COMPANY’s internal resources and capabilities, the thesis analyses the company’s strength and weakness as a foundation to develop a strategy.Secondly, the thesis uses SWOT model to develop SO, ST, WO and WT strategy choices. Furthermore, in order to be more objective and accurate, the thesis uses QSPM quantitative method to determine the the preferential development strategy for A COMPANY, which is WO strategy.Finally, the thesis puts forward the solution of development strategy and implementation of the guaranteed measures for A HOTEL MANANEMENT COMPANY to make sure the strategy can be implemented.Hotel industry is a heavy investment industry. The research results have a guiding role for the A HOTEL MANANEMENT COMPANY in the future and other similar state-owned enterprises.