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Research On The Development Strtegy Of Qinhuangdao Shougang Xingye Industrual Company

Posted on:2016-08-11Degree:MasterType:Thesis
Country:ChinaCandidate:W LiuFull Text:PDF
GTID:2309330503954973Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the gradual opening of the domestic market, the competition between domestic enterprises is gradually increasing, which puts forward higher requirements for the development of enterprises, and state-owned enterprises as an important part of our national economy, must be able to adapt to the requirements of market development, and further enhance their core competitiveness. In order to further adapt to the changes in the domestic market, China’s state-owned enterprises must conduct a comprehensive industrial restructuring and upgrading, Shougang Industrial Company is a service oriented enterprises in the context of the optimization of the industry, and how to make the company’s long-term development of the company’s management has become the company’s management must be resolved.Firstly, this paper introduces the research background and significance of the research, and describes the research status quo of domestic and foreign enterprise development strategy, and the related concepts of enterprise development strategy, and provide the theoretical basis for the following research.Secondly, based on the theory of enterprise development strategy, combined with the domestic economic situation and the actual situation of the enterprise itself, the external environment and the internal environment of the enterprise are analyzed by PEST and SWOT.Again, according to the actual situation of Shougang Industrial Company at the present stage of development and the external environment, formulated the development strategy of the company, and the reasonable design of the company’s management and control system and organizational structure, and also on the company under the jurisdiction of apartments, the property and catering three departments respectively,formulated the corresponding management strategies, and strive to achieve the strategic objectives of the development of Shougang Industrial Co., Ltd., and to put forward the corresponding security strategy.
Keywords/Search Tags:development strategy, SWOT analysis, strategic management, PEST analysis, implementation strategy
PDF Full Text Request
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