Research On The Export Competitiveness Of Bamboo Industry Of Nanping City Fujian Province

In the context of timber quantity reduction in the world and environmental protection enthusiasm rising sharply, the demand for green products is increasing. Bamboo products are becoming more and more popular because of its excellent performance in health, environmental protection. Bamboo industry has emerged in recent years. China is one of the most abundant bamboo resources countries in the world, and the bamboo resources of our country are mainly concentrated in guangdong, zhejiang, fujian, sichuan, jiangxi, hunan and other southern 16 provinces and regions. Nanping city is located in the north of Fujian province. It is rich in bamboo resources. Though its area is the largest in Fujian province, its industry is less developed and the economic has come in last for many years. In the background of regional economic competition is being more and more intensified, strengthening the research on the export competitiveness of Nanping’s bamboo industry will not only be helpful to promote the export of Nanping’s bamboo products, but also can contribute to promote the economic development of Nanping.In the first part, the paper introduces the research background, reviews the literature and explores the research significance. Secondly, it analysis the associated basic theory, which including the Theory of Absolute Advantage, Theory Of Comparative Advantage, New Trade Theory and Michael Porter’s Theory of Competitive Advantage, These theories can be foundation for the following qualitative analysis based on diamond model. In the third part of the paper, it pays attention on the development present situation and export situation of Nanping bamboo industry. This part selects six indicators to measure export competitiveness of Nanping’s bamboo industry, which including the international market share, export contribution rate, trade competitiveness index, revealed comparative advantage index, revealed the competitive advantage index and export growth advantage index. At the same time, it uses the method of factor analysis to make comparison between Nanping’s bamboo industry and other three cities’to explore Nanping bamboo industry’s export competitiveness from horizontal sight. In the fourth part, it makes use of Porter’s Diamond Model to make further qualitative analysis on Nanping’s bamboo export competitive force from the sight of four basic elements and two auxiliary elements. After evaluation and analysis mentioned above, the fifth part puts forward at how to promote Nanping’s bamboo industry export competitiveness. The sixth part summarizes the full text systematically and look forward to the future research direction.Studies show that Nanping Bamboo industry has a strong export competitiveness, as it has high NTB and RCA index. But compared with Huzhou city, it is not so strong. The reason is that Huzhou Anji developed bamboo industry very early and at the same time there are many internal and external factors which affected Nanping bamboo industry such as Enterprise development lagged, bamboo industry profit is low, foreign green trade barrier. Based on the results of quantitative and qualitative analysis and the existing problems of Nanping bamboo industry, this paper puts forward some suggestions that are aimed to improve its export competitiveness. These suggestions are presented as following. Firstly, put into more efforts to strengthen the cultivation of basic bamboo forest resources. Secondly, establish a sound quality management system and improve the traceability management mechanism. Thirdly. Support the development of key bamboo processing enterprises and conduct brand development strategy. Fourthly, integrate the resources scientifically and form agglomeration effects gradually. The relative measures include establishing bamboo products science parks, strengthening the project driving power, cultivating high quality industrial chain. Finally, expand the circulation market and construct the industry development system.