Luanxian Cultural Tourism Industry Development Strategy Research

With the development of society and economy, tourism industry because of its strongwill guide the whole construction machinery industry association and has become theindustry scale, a good momentum of development of new industries. Culture is one of themainstream in the development of tourism industry, tourism industry is also an importanttrend of the development of the tourism industry in the twenty-first century. This paper onthe basis of a lot of reading related literature both at home and abroad, using PEST analysis,SWOT analysis, and basic competitive strategy analysis tools such as theory and strategy,from the current situation of the development of tourism industry LuanXian culture, usingPEST analysis model from the policy and law environment, economic environment, socialand cultural environment, technology environment of LuanXian external environment for thedevelopment of cultural tourism industry was analyzed, using the method of SWOT toLuanXian for the development of cultural tourism industry competitive advantages,weaknesses, opportunities and challenges is analyzed, and Michael porter five model fromthe buyer bargaining power, the supplier bargaining power, threat of potential entrants suchas five aspects analyzes the LuanXian cultural tourism industry competitive strength. On thisbasis, the LuanXian tourism industry development strategic positioning, that should beimplemented to "many dissenting Confucian Dai He sunbathing, ancient city of the state ofthe luanhe river downstream of the month" for the brand differentiation strategy and in theframework of the "five plus one" growth strategy; Gives the concrete development path, thatis, to dig deeper into the transformation of regional culture inheritance innovation resources,and strive to cultivate the tourism industry of ancient city of the state of the luanhe riverculture new forms, with "ecological belt luanhe river culture" development as the core tobuild ecological tourism industrial clusters, structures, religion, industrial, folk customs, andother forms of tourism to support tourism framework; Put forward the feasible measures,including the introduction of or a large cultural tourism industry development group, culturaltourism management system and mechanism innovation, construction land replacementcultural tourism industry development, attaches great importance to the cultural tourismindustry talents cultivation, establish perfect cultural tourism investment and financingsystem, strengthening cultural tourism industry based service system construction and so onsix aspects. Papers on the development of the tourism industry LuanXian culture hasimportant theoretical value and practical guiding role.