The Research On The Development Strategy Of Hunan QingTai Fireworks Manufacturing Co., LTD

Fireworks industry is keeping a rapid development,as the economy growing,the demand for fireworks industry have increased rapidly both foreign markets and domestic markets.Liuyang fireworks as a pillar industry,with the development of the industry and the strengthening of the government administration,it is faced with the integration of production and standardized by the opportunities and challenges.Hunan Qingtai fireworks Manufacturing Co.Ltd.(short for Qingtai fireworks lately),as the leader of Liuyang fireworks enterprises,how to upgrade with the transformation of traditional industries,in the increasingly fierce market competition,promote self-development,it is a problem.This paper,we use the Qingtai fireworks company as our researching object, firstly,introduces the profession background of and the basic information about Qingtai fireworks;secondly,formally analyzes its external settings with an analysis method—PEST,and Porter's five power-analyzing models;thirdly,explores its opportunities,threats,advantages and disadvantages with SWOT matrix,and finishes making its strategic matches.Qingtai fireworks has many key external development opportunities,such as industry good momentum of economic development,broad market prospects,and the rapid development of technology,but also facing fierce competition such as the industry scale,the number of small enterprises,the tense labor resources.The internal possession of the main advantages of a good reputation,a strong research capability and a lot of funds,and improve the management and stable market share advantages,there are still a low share of the domestic market,the need to further expand the scale,the lack of high-quality marketing and personnel issues.On this basis,offering its general developmental strategy,rapidly growth strategy;and finally brings forward research,brand,marketing tactics etc to implement its strategy, and basing on these formulates specific measures for combat readiness.We use many strategic theories and analytical tools in this article to get the appropriate conclusion about strategic position and business plan for Qingtai fireworks, we think this conclusion is operable for Qingtai fireworks,and it is also useful for the other companies and government in their job.