| Business development strategy is the overall program of corporate planning and business development activities. KNK co., LTD. written in this article is a small and medium-sized private enterprises,which is a transition from the textile business for the bio-health industry. As a small and medium-sized enterprises, to seize the current favorable market opportunities, to gain competitive advantage in the competition, to achieve sustainable competitiveness of enterprises and industry profits, the managers must develop from a strategic and long-term development strategy for enterprise development, clear the development direction of the future and development goals, so as to relize KNK company bigger and stronger enterprise overall goal.This article is a modern enterprise strategic management and industry background nutrition and health industry as the theoretical basis, in modern strategic management theory as a guide, the application of relevant analysis tools of strategy: Such as PEST analysis, Porter’s five forces model, Value Chain Analysis, Competitor Analysis, SWOT analysis and other analytical tools, take literature research, questionnaire, business models comparative study and other research methods, combined with the actual development of KNK enterprises, got on in-depth analysis anatomy through KNK company internal and external environment, identify constraints KNK company’s development strategy, then the company’s overall analysis and planning, it proposed to adapt its short and long term business development strategy recommendations, and obtained after the company’s strategic decision-making program, such as the development direction, Strategic goals, competition policy, Strategic steps, etc. Finally, according to the strategic decision scheme, also gives strategic resource allocation, strategic management initiatives, an important means of strategic control points, etc. Also put forward the strategic planning of the implementation of safeguards and opinions.In the company of the KNK, we conducted a comprehensive fieldwork and research, references and read a lot of literature and information, make full use of the relevant theory and research tools, KNK company’s development strategy for the detailed comprehensive research and planning, Think the health products research and development production and sales of integrated enterprise development prospect is very serious, Of KNK through our company’s human resources, technology innovation, optimize the structure of varieties, marketing, and other functions of each link to make strategy and planning, Believe can lead KNK company through the core of the scientific management and excellent team building, a breakthrough in corporate culture and performance continuously. According to KNK company internal and external environment and its own characteristics, the paper analyzes the current situation of Chinese health food industry now, And the same kind of small and medium-sized health products research and development, production, processing enterprises face similar problems in the development process of solutions and feasible management measures are put forward, finally the implementation of the strategy of suggestion is given.Hope this research can play a guiding role for the management of the KNK company, Can make KNK enterprise management is more and more standard, and gradually developed into the domestic core competitiveness and sustainable development ability of the domestic first-class nutrition food company, For the enterprise to create more benefit, realizes the enterprise brand culture value and maximize the interests of the economic benefits, the well-being for human health.At the same time, this research hopes to the same health industry transformation of small and medium-sized private enterprises have certain reference and reference. |
