The Study Of Nanjing Zhuzhen Liuhe Park Creative Agricultural Recreation Tourism Development

Agriculture park is an agriculture production system which has a certain scale, and has the ability to reduce environment pollution and ensure the food safety. Recently, more and more agriculture parks recognize that single agriculture product couldn’t support the rapid development. So they try to involve in the entertainmentagriculture and country tourism market. However, it can be easily seen that the tourism developments are using stylized single landscape planning method. Homogeneity is very serious. The landscape has no unique character and lack of market competitiveness. To sum up, the recent agriculture parktourismdevelopment has certain problems that most of them do not catch the key ‘culture mining’. This paper discusses the concept and creative theory of how to do the culture mining through studying and analyzing recent agriculture park tourism development situation. Then the paperimplies the application in the actual casewith‘Nanjing Bamboo Town Liuhe Yuan Creative Agriculture Recreation Tourism Development’ project.The paper is divided into four parts. The first part is the overview. At first, the paper discusses the background of the topic and meaning of this study, and analyzes the trend of agriculture park tourism development from macro policy. And then the paper continues to indicate the problems of recent agriculture park tourism development. The second part is the theoretical study. The paper combines the two core development theories of industrial economic integration theory and experience economic first. And then it analyzes the core content of recent tourism industrial development and the theme of the tourism development based on the agriculture. At last, the paper narrates the detailed theory from five different aspects including brand, theme, market, custom, and culture.In the third part, though studying of Nanjing Bamboo Town Liuhe Yuan Creative Agriculture Recreation Tourism Park, the paper continues to discuss the existing situation and core advantage and analyze the core market which the park is facing to. Based on the existing situation, the paper sums up the difficulty and challenge for mining and solve in the next stage.The fourth part is the last part. The most importa nt part of core creative ideas. The paper discusses the advantage of park industrial development, especially the mining and understanding of core culture. Therefore, under the guide of core theory, the agriculture tourism could do the creative culture development based on the difficulties and challenges analyzed. At last, the paper narratesthe guiding function of creativedevelopment theory in the actual projects by project partition, key products and operation pattern.Finally, the paper concludes the study result and disadvantage of agriculture park creative recreation tourism development, and points out the improvement direction.