Research On Chongqing Creative Agriculture Tourism Development Under The Guide Of Experience Economy

In recent years, Taiwan’s creative agriculture not only has attracted the attention of a large number of tourists, but also gradually spread to the mainland, forming a powerful creative agriculture development boom. Taiwan agricultural implements creative from agricultural products to provide to the innovation of agricultural services, having become the agricultural science and technology, agricultural tourism, agricultural education and so on is a body comprehensive agricultural development mode. At the same time it also arouses our thinking of creative agriculture and tourism development, and the way of life experience.With the development of social economy, the demand of people enhances unceasingly, it has already leveled up from the pursuit of food and clothing to enjoy life. However, our country present stage mainly sightseeing leisure agriculture tourism development mode fails to meet the demand of modern tourism, not to mention guide the changes of agricultural production and lifestyle. Tourism as a leading industry, leading the way of life and creative agriculture core value pursuit of personalized experience is consistent. The coming of experience tour economy ear gives the creative agriculture tourism new requirements and opportunities.In this paper, on the basis of predecessors’ research results, according to the theory of experience economy, the industrial cluster theory and industrial convergence theory, the integrated use of literature induction method, field survey method, qualitative analysis and other research methods, the concept of creative agriculture and its relationship with sightseeing agriculture, leisure agriculture is defined, also points out the production, type and characteristics of creative agriculture. And analyzes the production, significance and foundation of creative agriculture tourism development, then analyzes the way and pursuit of creative agriculture tourism experience, and the development of creative agriculture tourism resources and product based on the Experience economy. On this basis, following the Experience economy, build a model of creative agriculture tourism’ development, namely “creative resources- experience products- cluster industry”(RPI) mode, and analysis of various structural elements respectively, and puts forward that we should develop more personalized, humanized, has the high quality of beauty and depth of experience of the agricultural tourism products, to meet the tourism consumption demand of the era of Experience economy. And empirical research on creative Chongqing agricultural tourism, combined with unique creative Chongqing agricultural tourism development present situation, Combined with Chongqing creative agricultural tourism development’s unique present situation, conditions and problems, draw a lesson from successful experience creative agriculture tourism in Taiwan, using the RPI model constructs the vertical “Three appropriate” agriculture and tourism synthesis pattern of Chongqing, and corresponding development Suggestions are put forward. Finally, the article summarizes and puts forward prospect as well as the deficiency of this study.