The Study On Sports Tourism Resources Classification And Product Development In Ganzi Prefecture

With the development of social economy, and the increase of national income,the increase of people’ leisure time, and the increase of people’s traveling year by year. Tourism becomes the growth point in the national economy. Sports tourism is not only a healthy form of tourism, but also an important part of tourism. Sports tourism is a return to nature, tourism, physical and mental training. So in the process of sports tourism, you can not only exercise the body, increase the health, and purify the soul, the spirit of joy, but also get satisfied and improved in the natural life, social life and spiritual life. From this point of view, the Ganzi sports tourism resources have great development value in health fitness, mental and physical pleasure,ornamental value and the improvement of life’s quality. Maybe these resources will release a huge economic value and social value through good planning and scientific and effective development and management.In order to promote the development of sports tourism in Ganzi, and promote the Ganzi global tourism planning execution, this article uses the literature material method, ASEB method, on-the-spot investigation method and logic analysis method, which based on the research on sports tourism, sports tourism resources and product development both at home and abroad, and combined with the Ganzi sports tourism development’s present situation and environment, to conduct a preliminary study on the classification and evaluation on the classification of sports tourism resources in Ganzi and to give the ASEB grid analysis on the overall environment of the development of sports tourism in Ganzi. Then the article makes study on the product development of Ganzi sports tourism, constructs the system of product development of Ganzi sports tourism, and gives the preliminary design on the line of Ganzi sports tourism. Afterwards, according to the classification system of Ganzi natural sports tourism resources and humanistic sports tourism resources, and combined with the state of Ganzi sports tourism’s development environment and conditions, this article has divided the system of Ganzi sports tourism product development into five major product brands and the corresponding content of many kinds of products. Then this article will create five major characteristics parts on the product development and design, I.e. the mountains and plains of Ganzi, the water rhyme of Ganzi, the ice and snow of Ganzi, the folk custom of Ganzi and the healthy sports of Ganzi. Finally, this article has proposed the corresponding countermeasures of the development of Ganzi sports tourism.