Qingzhou Vegetable Marketing Channel System Optimization Study

Vegetables are an indispensable means of subsistence of mankind is a necessity of daily life, but it is also a special fresh produce. Vegetable production and management in a unique position and advantage in China’s agriculture and rural economic development. In recent years, Qingzhou vegetable farming rapid development, has become an important local vegetable crops. A substantial increase in vegetable production, vegetable sales more and more, however, many problems in Qingzhou, production and marketing of vegetable industry also present, hindering the further development of Qingzhou vegetable industry.Qingzhou City, Shandong Province as an agricultural and strengthen system construction vegetable sales channels, The rapid development of vegetable planting, vegetable no doubt become an important local economic crops. A substantial increase in vegetable production, vegetable cultivation increasing scale, become an important way for local farmers’ income. However, we must realize that while Qingzhou vegetable production booming, there are still some problems in the marketing process, for example, vegetable marketing distribution channels is not smooth, marketing channels too narrow, inadequate scientific and technological content, and insufficient use of information resources. Strengthen the system construction vegetable sales channels, not only to promote the healthy and orderly development of the agricultural economy overall, driven by the practical requirements of farmers’ income, but also the perfect Qingzhou market economic system, safeguard the inevitable requirement to coordinate the city’s economic development. Therefore, rationalize marketing channels vegetables Qingzhou, Qingzhou, agriculture and promoting industrial restructuring, development of rural industrial economy, guiding farmers to common prosperity and improve the important position vegetable industry in Qingzhou rural economy. But also conducive to promoting the healthy development of the new circulation and modern distribution methods, increase farmers’ level of consumption, production and life.In this paper, the status quo of the Qingzhou vegetable marketing channels and analyze problems, according to its own characteristics and vegetables, consumer demand, the use of comparative law and case law, the optimization of Qingzhou vegetable marketing channel conducted a special study, the paper analyzes Qingzhou basis on the status quo of the current channel, learn from the successful experiences and practices with reference to the advanced regions, the overall framework is proposed to optimize the integration of Qingzhou vegetables after marketing channel designed short channels, wide-ranging, intensive distribution of diversity marketing channels, the paper also Qingzhou with the current reality, in terms of production, logistics, technology, put forward specific feasibility of operation of the program.