Research On Optimization Of Vegetables Distribution Channel In Heilongjiang Province

Current supply of major agricultural products in general has from a shortage of demand relative surplus phase transition to a buyer's market. It has been basically formed, sales of agricultural products is becoming more competitive; it will be distributed by individual farmers and timely distribution of agricultural products to consumers. Then need to a set of reasonable structure, full-featured channel system of agricultural products.Over the past two decades, the governments conscientiously implement the Party Central Committee and State Council on the development of basket production of a series of policies in Heilongjiang Province. The implementation of the "Vegetable Basket Project" as to satisfy consumer demand in urban and rural residents and increase farmer income and construct new advantages of rural economic development is the new entry point. To develop the economic basket to achieve more than the total supply, the supply balance is not short off-season and the market boom. Fundamentally reverse the "vegetable basket" long-term shortage of product. Product quality and safety of food basket in increased. Heilongjiang province transferred from the basket into a product recall province. However, due to various factors, many problems exposed in in the distribution of vegetables with the course of Heilongjiang Province and the depth of development of a series of negative effects for Vegetable industry in Heilongjiang Province.This paper selected the vegetables distribution in Heilongjiang province as the research object, according to Heilongjiang yearbook and Heilongjiang agriculture commission information material and field visit as data sources, comprehensively used comparative analysis method and combined the quantitative analysis and qualitative analysis method ,defined the concept of vegetable based distribution channels, through the distribution channels of vegetable status of Heilongjiang Province-depth investigation and research, summarized the existing vegetables distribution channels and several models in Heilongjiang Province. Vegetable-based distribution channel marketing, retailers, distributors and vegetables distribution channels, multi-layered distribution channel intermediaries'distribution of vegetables, "Processing and sales" vegetable-based distribution channels. AHP was constructed based on vegetables, evaluation index system of distribution channels and several vegetables Heilongjiang existing distribution channels were evaluated and the Agro-business docking mode was the best. Meanwhile, domestic and international distribution channels mode vegetables comparison and analysis of advanced foreign experience in vegetables distribution channels, combined with the evaluation results to put forward the overall optimization direction that was to form vegetables supply chain management and production ,middle optimization direction, then to put forward the optimization suggestions of the vegetables distribution in Heilongjiang Province : positively develop vegetable cooperation economic organization, improve the wholesale market system, strengthen the support, establish a modern logistics about vegetable products, strengthen the cooperative relations of the channel members, strengthen macro management. That would provide guidance in the subject of cultivating distribution and perfect vegetable distribution channel and provide scientific reference for further address in the "three rural" issues.