Research On The Marketing Channel Optimization Of QY Pure Water Supply Company In Daqing Oilfield

In recent years, QY water company suddenly rises in Daqing drinking watermarket with fierce competition. However, with decreasing blank spots in Daqingmarket, sales growth rate in slow decline, QY plant into a corner.Facing theincreasingly fierce market competition environment, QY plant in the productiontechnology, brand promotion and new product research and development is acontinuous innovation. However, in the marketing channel innovation is weak, thecurrent QY water marketing channels is too old, still use at the beginning of moretraditional marketing channel mode of operation and management mode, the channelmode of operation and management mode has apparently can not adapt to the complexcompetitive environment.this paper uses the modern marketing channels theory as the guide, currentsituation and characteristics of Daqing oilfield QY water marketing channel areanalyzed. Secondly, based on the QY plant historical data collection, using the methodof empirical analysis and statistical analysis to carry on the analysis to the QY productmarketing channel from the channel quality, channel structure, channel conflict,channel incentive and other aspects, the problems existing in the marketing channel,QY appeared again, to marketing theory as the guide and according to the idea,principles and objectives of the marketing channel optimization, the optimizationstrategy is developed from several channel management, channel quality, channelstructure etc..Finally, in order to ensure the smooth implementation of the marketingchannel optimization strategy, this article from the system, software and hardwareequipment, incentive system and other aspects of the safeguard measures. I hope thisresearch can provide some enlightenment for the optimization of QY marketingchannel.