Study On The Management Mode Of Vegetables Market Chain Of A Company In Shanghai

After entering into the new century, together with the economic reform and the "three rural issues" policies from central government, China’s agricultural economy has gone through rapid development, both in level of industrialization and in scale. However, the increasing productivity of the cash corps and the emerging kinds of species does not bring consumers any material benefits. Company A’s new business model has achieved a one stop purchasing experience, this is a brand new experience that distinctive from traditional market.This essay combined theoretical and practical methods, comprehensive and case study analysis, qualitative and quantitative analysis, and static and dynamic analysis to dive into this research. First, through analyzing the basic concept, main categories and application, theoretical analysis on the background and concepts, and most recent updates from both domestic and foreign markets. Second, through analyzing A company’s current operation, development history and achievements, this essay tries to find the main obstacles that prevent A company from success, the primary focus is the design and establishment of A company s business model. At last, this essay will cover the risk management and precautionary measures.Compared to other similar research, this essay has a significant meaning in theory exploration and practice guidance. Firstly, it will facilitate the reform of the agriculture products circulation system and the innovation of the research methods. Secondly, it will help improve the quality of agriculture products to prevent the potential food safety problems. Thirdly, it will promote a healthy environment for the agriculture products chain store to develop. Fourthly, it will strategically help improving China’s agricultural economic structure.This essay is consist of six parts. First part is introduction. Second part is literature review of chain store market. Third part is the current operation of A company. Forth part is the business model of A company. Fifth part is the precautionary measures of A company. Sixth part is the conclusion.