Petrochina Shandong Marketing Company Non-oil Distribution Problems Research

When accessing to the WTO after the market liberalization, foreign oil giants haveentered China set up many gas stations, causing the market great shock, what also indicatesthat the future competition will be more intense. So it is an inevitable trend that making use ofthe convenient advantage of gas station assets and customer resource advantages to developnon-oil business and meet customers’ demand for oil. The non-oil business has now becomean another major source of profit of gas station.With the rising of the non-oil business, the distribution of non-oil commodities isbecoming a bottleneck for the development of non-oil business. How to solve the shortfalls inthe gas stations’ distribution mode, reducing distribution costs, mining logistics anddistribution profit are the problems that need to be studied in this paper. The article is basedon an analysis of the non-oil business and present situation of distribution of non-oil,shortcoming of the non-oil distribution. Then, an in-depth analysis of the problem of reasonand improvement measures have been came up. Firstly, promote gas station non-oil businessinformation, establish a logistics information system, the system consists of three subsystems,such as warehouse management information systems, electronic ordering system, andtransportation management system. Secondly, use the classification of ABC to classify gasstation non-oil commodities, use different ordering strategies to optimize inventory fordifferent kinds of products and to reduce the inventory cost. Thirdly, break down the gasstation non-oil business process, and then optimize separately. Finally, optimizing the non-oilbusiness management process to standardize business management by improving the qualityof personnel, strengthening the brand consciousness.