Research On The Logistics Distribution Information Collection Based On CRM

The customer information need in the logistics distribution is large and miscellaneous. Now much of information inputs by physical strength. When the amount of information is large, artificial labor intensity is great, record difficultly, it is difficult to count and analyze the time and geography and the needing information of the car goods character based on customer's need in time, it is difficult to select and combine a large number of customer information which needs characteristic and on time and make reasonable car goods match distribution decision. In addition, competition is more and more vigorous along with the market, and the customer requests deliver goods period and the determinacy of the state in transit of the goods more and more high. The customer hopes his every request get effective following and concern. How to satisfy the need for that customer, how to realize the customer and business enterprise win, how to collect logistics distribution information more valid and more completely, these problems need the solution urgently. So this thesis thinks that collects the logistics distribution information under CRM. This thesis synthesizes forefathers' achievement on the basis of consulting relevant documents extensively, did the following work mainly: 1. Based on theoretical research of CRM. Synthesized and discussed the intension of CRM from three respects of management idea, management mechanism and software engineering; Discussed the goal of CRM, the developing direction of namely customer relation. 2. Implementation research of logistics enterprise CRM. According to the discussion and understanding of its function to CRM of intension correctly, I probed into logistics enterprise CRM implementation meaning and implementing scheme. 3. Logistics distribution information research. Explained Logistics distribution and information, analyzed to the logistics distribution information based on CRM content, characteristic and function. 4. The research of the information collection gathering techno logy. Introduced collection technique which the logistics distribution information usually use, researched the information collection gathering technology, studied the establishing of CRM database and database visit technology, and showed automatically collection of the Logistics distribution information based on Intranet.