| Service stations are the main sales channel and the main sources of profit oil productsales business.The success of products sales in service station investment projects directlyrelated to the enterprise’s survival and development. Service station investment project havethe characteristics of large investment, long investment period, involves broad areas and thecharacteristics of more uncertainty factors, and susceptible to national economic regulationand control,and under the influence of land regulation and control policy influence,therefore, service station investment project faces enormous risks. But station riskmanagement theory and practice is still in its infancy stage in China, oil products enterpriseshave fading risk consciousness for service stations investment projects, inadequate riskmanagement capacity, increased business uncertainty and risks. Thus, an in-depth study ofservice station investment project risk management, comprehensive systems and operationalmethods is extremely urgent.The paper first outlined the theory of risk management, summarizes risk identification,risk assessment and risk-oriented techniques and methods of response. Then take PetroChina LY service station investment project as research object, from investmentdecision-making, policy, natural, market, cost, security, technology and the supportingfacilities for risk recognition, through investigation questionnaire made based data, usedbased on levels analysis law of fuzzy integrated evaluation law for has risk assessment andcalculation, concluded that all risk factors for LY service station investment project and itsweight coefficient and project overall risk level. Finally in combination with the practicalsituation of LY investment projects of service station, analyze each risk factor, targeted putforward the corresponding precautionary countermeasures. The paper provides an effectivemethod and way of thinking of oil products sales enterprises in investment project riskmanagement... |
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