Marketing Strategy Of TE Company In China

As the most basic parts of the electronics manufacturing industry, Electroniccomponents has been widely used in all kinds of electronic productsmanufacturing. With the further development of economic globalization,electronic components product in China, the emerging market competition ismore intense. Fit marketing strategy, to adapt to the market, can make enterpriseto win in the market competition.TE is the largest passive electronic components supplier in the world, it’sproduct comprehensive strength has been leading position in global. But with themarket constant developing and changing, TE leading position in the industr y isbeing challenged. So improve the marketing strategy insufficient and cater to themarket is more and more important.In this article, on the basis of summarizing the related theory of marketing,introducing TE marketing current status，base on the developmental electronicmanufacturing industry in both of macro marketing environment and competitionenvironment to make the detailed analysis, found at present in domesticmarketing in some places TE need to be improved.“Product”,“Price”,“Place”,“Promotion” is the four basic aspect need to be adjusted and perfect. In aspect ofproducts, strengthening domestic R&D level, introduce the concept ofcustomized marketing, at the same time optimize the product structure; In aspectof price, present according to different market segments with the method of valuepricing; In aspect of channel, on the basis of the direct channel but alsostrengthening on construction and utilization the agent distribution channel; Inaspect of promotion, further emphasizes the various methods to strengthen theproducts in the culture of quality, design, product reputation. At the same time inorder to better implement the marketing strategy and ensure that the marketingstrategy can be proceed smoothly, presenting implement method in followsaspects; strengthen localization, personnel management, internalcommunications, marketing management system, distributor management andcustomer service management.Sincerely hope this article can provide a reference for TE in China market.