Universal Postal Letter Service Research In Guangzhou

With the development of social economy and various communications equipmentrenewal, the contradiction between the communication requirements of postal letters ofuniversal service and widespread public regulation increasingly change have becomeincreasingly prominent, postal universal service in order to meet the public on how totransform the modern correspondence promptly, electronic and other needs, it is notonly the discipline of public administration and postal industry managementresearchers need to study the issue, the key is Chinese postal universal service torealize sustainable development.In modern society increasingly fierce competition in the commercial environment,general regulation of the postal service and corporate business philosophy can becompatible, postal commercial operation how to transform to meet market change is anissue we need to study to explore, and it is key of China development.This paper is based on the theory of public management, taking Guangzhou areapostal universal service as the research object, using literature research method,questionnaire, depth interview, comparative analysis methods to analysis thetheoretical and the reality of the situation in Guangzhou, and then through the publicmanagement theory guidance and compared with other domestic regions, get themethods that postal letters of universal service of sustainable development can be usedfor reference, put forward suitable for Guangzhou area suggestions: the first is toimprove the the system of regulations, creating a harmonious environment; the secondis to build a ISO9001service system, enhance the quality of public services, the next isto optimize the network layout, ensuring the public service equalization; the fourth isto accelerate the integration with the new media, promoting transformation; the fifth isto find correct customer, strengthening the publicity of universal service; the sixth isthe integration of social resources, speeding up the universal service innovation. In this paper, using the related theory of public management all-round, multiangle to analyse the postal universal service theory, domestic and foreign universalpostal service, the Guangzhou region correspondence universal service, deeplyanalysing the problems of postal universal service in Guangzhou. For the problems,from the regulations of government, industry management and the public serviceprovider itself and other point of view, put forward the suggestions in the new situationof Guangzhou.