A Study In Herbal Extract Marketing Strategy In Tianjin Tasly Modern TCM Resources Co.,Ltd.

With the natural botanical consumption’s thriving on the TCM extract industry isdeveloping rapidly as a new branch of TCM industry. The future of internationalmarket is broadly. Thus TCM extract industry now becomes an effective channel thatimproves the traditional Chinese medicine modernization and internationalization.Work as a professional company that produce of the modern TCM extract, TianjinTasly modern TCM resources company according Tasly group strategy therefore,TCM company must to make a new marketing strategies.So as to accepted by market,and become an important part of traditional Chinese medicine modernization andinternationalization.Take the Modern Resources Company as an instance, the paper researches themarket strategies of TCM extract. Firstly, take the external condition analysis as abeginning the paper research the affect of domestic and international extract marketactuality and future on MR. Then analyzes the internal condition of the company,bounded company’s resource capability. Secondly, use the theory of Porter’s industrycompetition, analyze the competition condition of TCM extract industry and makecentralized marketing strategies for MR with choose-analyze theory of competitionstrategy. Further more, through STP strategy made for MR, set the target market andlocation，then choose the pattern that how MR company enter into herbal extractmarket．Finally, based on marketing strategy theory, present marketing strategy forMR in the three aspects of marketing mix strategies．Culture marketing strategies，andGreen marketing strategies．The marketing strategies presented in this paper for MR Company is helpful forthe similar enterprises that flame international marketing strategies.