Research On International Marketing Strategy Of Modern Chinese Medicine For Tasly Group

Traditional Chinese Medicine (TCM) is a very important intelligent result of ourthousands years’ history. However, botanical medicinal products as TCM, innowadays, are still hovering on the edge of mainstream medical system. AlthoughTCM is admitted by some countries or area, it can only exit as complementarytreatment or supplement to modern medical system. All of these are because the biggap between TCM theory and modern medical theory, especially on effectiveness andsafety. Western medical system is based on chemical research and to developpharmacological, toxicological and clinical study, which are as the criterion to bemarketing. The assessment of botanical products is quite different from westernmedicine and that is why western people can’t accept TCM as a real medicine fortreatment.In recent year, more and more TCM researchers are using modern medical studymethods to improve the propagation of TCM. And their endeavor creates modernTCM and speed up the internationalization of TCM. Although the researchers arefacing a lot of problems due the complexity of plant ingredients, they are trying toestablish an effective and scientific study approach to prove the effectiveness andsafety of TCM and enrich the data base of research and clinical proof, to make TCMable to explain with modern science so that the western medicinal professionals canrecognize TCM as a real medicine for treatment not only supplements.At present, TCM has entered into many countries and area, as America, Canada,Australia, Europe, and other Asian countries, but most TCM users are Chinese people.Although some countries has legalized for TCM, it is still far from actualinternationalization. Chinese TCM manufacturer, in order to meet the requirement ofinternational market, has more and more emphasize the international cooperation,standardization of the industry chain, and international talents cultivation. Under thisbackground, this article uses Tasly Group as research object and analyzes theinternational marketing strategy in different target markets combining with thedifferent development of TCM, governments’attitude on TCM, and their ownhumanistic environment. The author hopes this analysis can provide some usefulpoints for our TCM enterprises.