Marketing Strategy Research Of Ginkgo Biloba Extract Of The New Medical Reform

Drug is a special commodity, it relates to the national health, social stability and economic development. In recent years China’s implementation of the drug classification management, the separation of medicine, medical insurance system and the drug procurement conducted a series of reform in the new medical reform has been in the era of high gross profit before. In the traditional marketing mode as the center, enterprise upgrading the quality of products, cost increases, can transfer the pressure of competition by high pricing, and still obtain higher profits. In the new medical mode, bidding price goes low; while the prices of raw materials medicine continues to rise, labor costs rising rapidly, so the face of changes in the market, enterprises should adjust business ideas, emphasizing the internal control model is consistent with the policy reform trend, contributed to the strategic innovation of enterprise and innovation, in order to optimize the pharmaceutical enterprises comprehensive competitive ability.Drugs and other commodities, have the market rules of their own, especially in Chinese medicine, the market competition is intense. Ginkgo biloba tablets as a Chinese patent medicine for activating blood circulation and removing blood stasis type, is a new generation of Ginkgo biloba Shanghai L pharmaceutical building. Mainly used for the treatment of cardiovascular and cerebrovascular diseases. With the introduction of new medical reform, the traditional marketing model of prescription drugs will change, marketing, relationship marketing from the simple to the brand marketing and service marketing, academic marketing mode. In this paper, through the analysis of the health and environment and market aspects, starting from the theories of marketing management, the new medical reform after the pharmaceutical industry environment and competition, demand and consumption characteristics and traditional Chinese medicine market is analyzed, the opportunities and challenges facing L pharmaceutical marketing in Ginkgo biloba tablets under the new medical reform, comprehensive overview of the status quo of the marketing strategy, and points out the existing problems of marketing, and try to find a solution. We should explore the new marketing mix marketing strategy for Ginkgo biloba tablets in the new situation.