| With further intensified competition in the communications equipment market, anddue to the high degree of homogeneity of products, major equipment manufacturers togain greater market share, often at a lower price to sell, although allowing users to get thebenefits, but little change in the pattern of the overall market, but lead to irrationalcommunications equipment market, the level of corporate profits decline, more and morecompanies come to realize lower prices alone are not capable of making the marketrequirements are met, based on this, the analysis corporate marketing strategy andmarketing strategy, which can make the company’s product positioning and target marketpositioning is determined in order to establish a scientific sales strategies, and then use acombination of associated4P marketing strategy to increase sales.Research of this paper contains some of the following contents: detailed thesisbackground, purpose and significance of the research topics, detailing the researchassociated with this home and abroad. Discusses FiberHome product areas, marketingconditions, market strategies; and a SWOT analysis; FiberHome marketing strategies andpractices. From the aspects of product strategy, pricing strategy, channels and marketingstrategies for FiberHome marketing strategies were studied.In the rapid increase in demand for communications equipment market today, theflames of communication should be vigorously expand the product line, enhancedfunctionality and quality of the product; different regions and different sectors of the pricesystem, rather than relying on cheap exchange market; rich industry sales channels toenhance communication with the channels, build alliances, to complete the structure of theentire sales system; adopt a more rational promotional model, the final completion of theimplementation of the overall marketing strategy. |
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