Guangxi TF Company Maintenance Business Marketing Strategy Research

Telecommunication market has developed rapidly in recent years, and the marketof communications equipment maintenance business is also vigorous. Guangxi TFCompany is a communications equipment maintenance company, so it is necessary tostudy the marketing strategies of communications equipment maintenance market.This paper summarizes the current situation of Guangxi TF Company withG-PEST, analyzes the characteristics of domestic communications equipmentmaintenance business, and also analyzes the competition situation and the competitionstrategies of Guangxi communications equipment maintenance business with Porter’sfive forces framework. It also investigates the internal resource of Guangxi TFCompany with SWOT Theory. Base on this research, this paper analyzes the advantagesand weaknesses of Guangxi TF company, and get a conclusion that Guangxi TFcompany should perform the growth strategy in its communications equipmentmaintenance business, expand market share, increase business income. In differentmarket, this paper presents the corresponding expansion strategy: in Guangxi Telecom,expand market share though strategy of market penetration; in Guangxi Mobile andGuangxi Unicom, break the new market though strategy of market penetration; and inthe extra-provincial conduct of business, it should also enter timely.In order to protect the implementation of the strategy, the paper also proposed thecorresponding key measures: adjust the company organizational structure, independentequipment maintenance department; use personnel outsourcing and businessoutsourcing solution to resole the human resources problem; coordinate the branchcompanies efforts to resolve the space resources shortage; use variety of trainingmethods to improve maintenance skills, focusing on DSLAM equipment, base stationequipment and video surveillance cameras.