Analysis On The Regulatory Strategy Of A City’s Health Food Market

In recent years, with the enhancement of living standard enhancement and self healthcare consciousness of health food, more and more people of all ages, for China’s healthfood market, from the nineteen eighties until now has been a trend of rapid development ingeneral. To2012, health food production enterprises in China2006, the production ofhealth care products more than1million varieties, management and use of units reached10million, output value reached about28billion yuan. But in a time of rapid growth, China’shealth food in the management and supervision is also widespread self-discipline is poor,not standardized, relevant standards and the situation remains many problems ofgovernance, imperfect laws and regulations. These problems have seriously damaged thepublic interest and the interests of the state, but also hindered the further development ofhealth food industry. For A, the regulation of health food, needless to say, the United States,Japan, and has formed a set of perfect regulation system, compared with the advancedcountries, is compared with the Guangdong, Shanghai and other domestic provinces andcities of health food supervision mode and system, is also a big gap.Based on this situation, this paper tries to combine the background and currentsituation of the development of health food market supervision at home and abroad, a lot ofmarket surveys on the spot by referring to relevant literature and, try to use the learnedstrategy management theory and related knowledge are analyzed, and then study restrictsthe A City health food regulatory factors, discusses how to construct a A city "vertically andhorizontally through the seamless coverage," health food supervision system, to implementa more reasonable regulation strategy.This paper introduces the concept, history of the development of health food, at thesame time, the domestic and foreign advanced health food regulatory experience ofcountries and regions are analyzed. Based on the summary of the related theories ofstrategic management and technical analysis methods, combined with A, the actual,analysis of the macro environment and the internal conditions, comprehensive evaluation ofthe development environment of A, health food. Through a lot of market research,combined with the relevant regulatory data, find out the existing problems andshortcomings of health food supervision on A. Put forward to guarantee the healthy developmentof health food industry A, regulatory strategy. This paper also proposed a new idea and method toimplement the health food market supervision, to provide reference and more effective supervision forthe health food industry.