The Research On Developing Strategy Of Yanjin Shop Food Co., LTD

YanJin Shop Food Co., LTD is large modern comprehensive enterprises whichspecialize in leisure food research, production, processing, and sales. As the leisure foodindustry’s competition increasing, how to make the leisure food’s development strategy tomake company face the fierce market competition calmly becomes the major problem tosolve.In this paper, we systematic analysis the external environment of the company’s productsand the resources of the enterprise itself by applying the theory of strategic management,human resources, economics and so on, and using porter’s five competitive model, thestrategic management tools such as SWOT analysis. To develop its own products’development strategy, expand market share, finally realize the enterprise value maximizationand maintain and improve YanJin shop food co., LTD in the snack food industry status, wecarefully analysis the status of YanJin shop food co., LTD based on summarizing the externalopportunities and threats of the enterprise. The formulation and implementation of productdevelopment strategy is a systematic project, involving many aspects of businessmanagement. If an aspect is not arranged well, it may lead to the failure of the wholedevelopment strategy. So we should put forward the safeguard measures of strategicimplementation from several aspects. In terms of technical support, enterprise technical needsfrom technology import, technology innovation, improve cooperative should develop in threeaspects, including technology introduction, technology innovation and cooperationdevelopment. In terms of human resources, we actively introduce talents, and rich humanresources is an essential factor of enterprise development. We should train the recruitment ofstaff according to the requirements of enterprise development, use human resources rational,and plan the right career for employees. In addition, the implementation of developingstrategy also needs other safeguards, for example we should support the enterprise financing,information development, brand development and reinforcement.This study has certain theoretical value and practical significance, which can besuccessful experience for other domestic food enterprises. And this experience and idea willbe reference.