The Research Of Farmers Behavioral At The Local Level Based On The Theory Of Diffusion Of Innovation In Agricultural Extension

The development of agriculture depends on science and technology, each time the great progress ofscience and technology is a great development of agriculture. It is essential that technology is play a rolebetween agriculture production and activities of science. These article combined the theory of innovationdiffusion technology, analyzed the behavior of farmers who engaged in agricultural production in thecountry of Hengshan.Summaried the influencing factors of innovation existed in the behaviors of farmersbetween agricultural extension activities based on the treat mentality and behavior of innovation diffusionof farmers.1.Strengthening and improving the organization of farmers, actively establish a government-ledfarmers as the main professional associations in rural areas of various types of technology, these types ofassociations can be summarized as technical exchanges, technology-service-oriented economy, theassociation+Company (base+farmers) type, it is to rely on technology to the interests as a link to thecompany or the base as a leader, the majority of farmers, based on a one big market to small-scaleproduction and ever-changing effective docking. Various types of rural professional associations adhere tothe "private, public management, public benefit" principle, to take "the president-demand, customizedactivities, self-financing" approach, to go self-service, self-accumulation and self-development "of themarket economy path."2.To develop a positive and stable agricultural policy, combined with the actual development of thespecific policy to guide the healthy and stable development of agriculture, all relevant local governmentclearly positioned itself. Actively carry out investment activities, attract strong agricultural enterprises toinvest and build factories in the region, and guide the direction of the development of local agriculturetowards standardization to promote agricultural production and farmers’ income.3.Integration of existing agricultural businesses and rural cooperative organizations, local conditions,rational planning, according to the regional development and the distribution of resources, guidance andreform our outdated, repetitive use of resources and inefficient enterprises and rural cooperativeorganizations. Reasonable division of allocation of resources, complementary advantages, to form a smallindustrial area, in order to facilitate the process of agricultural industrialization.4.Innovative the service platform, to strengthen publicity and innovative promotional mode. Full useof television, mobile phone text messages and other media publicity, mentioning the effect of high-tech applications, along with science and technology and rural economic development, science and technologyfor the needs of farmers are also increasingly intense, and timeliness of the ways technology offers alsohave higher requirements, County stations should operate an ATM service-related columns in prime timefor agricultural technology promotion, targeted interviews with some of the local agricultural growers tomake efficient promotional materials, promotional objects daily, and enhance the integration of farmerssense, farmers in virtually learn knowledge needed.5.Send the backbone of agricultural, forestry, animal husbandry, agriculture and other fourdepartments, the establishment of a comprehensive agricultural services platform, the establishment ofappropriate sites in the relevant area or village, a dedicated staff responsible for the selected remote linkservices. This type of site can provide agricultural supply line of farmers, soil and fertilizer testing,information dissemination, market and technical training and other services, and is equipped with theappropriate scientific and technical books and CD-ROM as the facilities, the promotion of agriculturaltechnology to gradually step by step extending the life of the farmers, so that farmers can buy easilyassured agricultural and understand the new agricultural scientific and technical knowledge.6Perfect demonstration building, according to the principle of optimal use of resources, streamliningcounty agricultural station institutional settings, revocation township stations in the county set can radiateto the regional stations throughout the territory, forming a "management in the county, the service at thegrassroots level," the mode of operation. The management system, regional stations belonging CountyAgricultural Center, as the agency County Agricultural Center; on job functions, agricultural technologypromotion can engage in full-time work within the jurisdiction; on financial security, all funds into the localregional stations county budget; on staff composition, consisting of the former county competition foragricultural workers to ensure the quality of personnel.7Increase agricultural technology popularization cost, at the time of development of other industriesshould be appropriate according to the different stage of the agriculture and the rural population, the outputvalue of agriculture, farmland and the current financial support agriculture total indicators, such as addingto the agricultural industry development funds to promote the sustainable development of agriculture.Constantly adjust and improve the investment structure of agricultural technology promotion expenses,improve the funding system, increase the funds for publicity and training, experiment and demonstration,and business activities.