| Since China’s Reform and Open Policy implemented in1980’s, there are more and more business communication between China and other countries. As huge consumptive market and having abundant human and resource, China drew more attention from the world, and she becomes a hot land for investment. The establishment of foreign invested enterprise accelerates China economy development and bring us advanced concept for enterprise management.While cross-cultural enterprise, especially Sino-foreign joint venture enterprise perplexed by many management issued from culture conflict.In America, many studies about cross-cultural management occurred in1960s and1970s, and those studies provided reference for cross-cultural enterprise. This kind of study began in1990s in China. With more multinational corporations coming up and more outstanding influences to management. Thus the cross-cultural management research based on local status makes a lot sense now.The introduction part of the paper mentions about meaning and aim of cross-cultural management study, also current related theories. The second part describes respectively related theories, including country cross-cultural theories, theory of communication, and so on. The case study on TEDIA company in part three and four, make analysis on difference of culture model, management concept and management behavior,uses related theories, gives cross-culture management solution; take advantage of multi-culture,establish common culture model and business sense, enhance internal communication,set up management policy based on employee, take cross-culture training, and so on.Through above analysis and study, author expected to draw conclusion:in order to achieve aim of business,cross-culture enterprise must emphasize culture conflict management;fully understanding culture conflicts; take effective measures to reduce conflicts,thus make cross-culture enterprise run business efficiently and smoothly. |
