Strategic Research On The Development Of The Third-party Payment

With the vigorous development of the global e-commerce, e-payment services have gradually become very importance for the e-commerce, especially, the "non-financial payment management approach and "non-financial payment license" issued by People’s bank of China in2011,In order to meet the development of electronic commerce, the rapid development of third-party payment if springing for. But in the third-party payment platform inside and outside China started late, the development issues facing payment system type and non-payment issues, especially non-system problems in policy issues, regulatory issues, credit issues and industry homogenization of products competing risks phenomenon.Led to the development of a large number of third-party payment companies stagnated, seriously restricting the development of third-party payment agencies.This paper introduces the concept of third-party payment processes, network security issues as well as the existence of third-party payment strategy theory this research process used third-party payment simple introduction; then select a third party to engage in a third-party payment services pay the company as a research object, from payment platform, payment environment, the risk of payment three perspective of the development of a third-party payment companies need to face the external competitive environment; after introduction of a third-party payment company’s products, market share, and then combined with the company’s own survival of the fittest and other factors, a comprehensive, systematic analysis of a third-party payment company’s internal environment; Finally, based on the company to pay a third party, a comprehensive analysis of the external environment, come to the third party payment companies engaged in the development process problems faced, and then work out a suitable third-party payment company’s marketing strategy, competition and cooperation strategy, risk control strategies, enabling third-party payment business enterprises engaged in guiding role.