By using several management theories, this thesis discusses the Internet Payment and the 3rd Party e-Payment strategy in China. Introduction of basic notions, researching market data and the future developmental estimation will be illustrated logically. The thesis is concerned the territory of e-commerce, business model and its profit model, since there has been vigorous competition executing in this new area. Moreover, the new notion and related policy are not affirmed and directed by Chinese government in policy making, especially the Internet Payment and the 3rd Party e-payment. The thesis would be benefit the area, whoever the elite and the creator of e-business model and the profit model.As a summary, there would be three strategies indicating and estimating the future development of the brand new industry: Keep on free-fee strategy so as to obtain more customers; New business model should be laid out to let the B2B getting involved going throughout the whole procedures of e-commerce; Virtual Currency participating in the financial market to gain more profit for its customer. |