| The economic all over the world is growing slowly after the crisis of2008. It is a long way to go for economic recovery. As the most closely relationship with the end user in the field of circulation, Retail industry reflects the economic situation directly, it also is the main field of the employments. It is the barometer of economic recovery.How to improve retail industry’s core competencies in the current complex environment is the problem of the practitioners facing. Under the impact of the tide of information, Business intelligence is coming on board. Business intelligence can provide the analysis of each point across business running. It helps business decision maker make business developments strategy and win in the competition.This paper is combines the theory and practice on the retail industry’s business intelligence application. The first part, explains the background and significance of writing the paper, research methods and ideas in the paper. The second part, the thesis involves the theory of competition advantage, business intelligence, electronic commerce, research status locally and abroad were reviewed in this paper, as the theoretical framework of the paper. The third part, analyzes the retail industry’s business format, value chain, current status, trend, key challenges and development strategy. The fourth part, researches the platform and develop trend of the business intelligence. The fifth part, explains business intelligence application in retail industry, that is how to improve the core competency in retail industry. The sixth part, case study on business intelligence applying on physical store and e-commerce. The seventh part, conclusion and forecast on the pattern of business intelligence applying on retail industry. This article’s research on the business intelligence applying on retail industry, is trying to find a way of building business intelligence based on company develop strategy, that will be broader space in the future. |
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