Research On Construction And Optimization Of Retail E-Commerce Logistics Supply Chain System

In the information age, e-commerce has developed into various areas, become a retail development direction.The rapid development of electronic commerce channel innovation to the retailing brought development opportunity,Logistics as a support link clothing retail e-commerce development to continue improvement,Relative lag and logistics development, making the logistics and distribution of goods purchase link will influence consumer behavior to a certain extent, the logistics distribution has become one of the influence factors of the rapid development of electronic commerce and retail industry.Therefore, how to improve the logistics and distribution system is its development must be solved.Although retail e-commerce transaction process more perfect,Some large enterprises have already realized the logistics sorting, assembly, transportation and other aspects of standardization, automation.But the process of logistics distribution logistics cost, logistics services and other issues still emerge in an endless stream, unable to meet consumer logistics service experience,From a certain extent also greatly affected the retail e-commerce enterprise brand image, customer satisfaction.Therefore this article to the garment industry as an example, has a certain theoretical and practical significance to study retail e-commerce logistics supply chain system.This paper first to modern electronic commerce logistics,supply chain system and the retail industry as the basic theory research,In the clothing industry as the research sample,expounds the retailing electronic commerce logistics distribution background, condition and distribution mode,On the basis of this research constructs the clothing retail e-commerce logistics supply chain system,Then, the author draws lessons from the research theory of logistics and distribution in developed countries in terms of,according to the current clothing retail industry electronic commerce logistics distribution problems,such as the high cost of logistics and distribution,logistics service level is low,the low level of logistics information technology,logistics legal system is not perfect etc.,Put forward to optimize the clothing retail e-commerce logistics supply chain system is proposed,finally,taking QM company as an example to make empirical analysis.