Application Of Balanced Scorecard In G Agricultural Enterprise Performance Evaluation

In the "12th Five-Year" period, the country will speed up the process of agricultural modernization, accelerate the construction of a new socialist countryside.Thus, the state has increased the importance of agriculture and support for agriculture, which is undoubtedly an opportunity for the agricultural machinery industry, in the face of huge agricultural market, it is also a challenge for the requirements of agricultural mechanization.G agricultural enterprises is a auto parts and agricultural machinery manufacturing company with ten years of history, which strive for advantage of the opportunity to grow and develop facing the opportunities and challenges.This article from the perspective of the Balanced Scorecard will comb performance management,G agricultural enterprises has its own characteristics, but also similar types of companies have in common, I hope it can help similar enterprise to get enlightenments and references on performance management.Based on performance management theory and the Balanced Scorecard theory, the paper analysed and understood the status of the performance evaluation, and pointed out its problems, and analysed G agricultural enterprises in which the industry environment and its own SWOT.Thus,based on balanced Scorecard, the paper built performance evaluation index system from the company, departmental and staff of three levels, to draw the four dimensions of the strategy map and some suggestions of its implementation.Main innovation of this paper are:At first,understanding the strategic from the enviroment of the enterprise;then, drawn strategy map from the four-dimensional,and designed four dimensions of performance evaluation index system of Balanced Scorecard from three levels;the third,making it that designing the system and dividing the weight for financial apartment and cost accountancy be a demonstration.