The Study On The Investment Failure Of Unburned Brick Of Lan Sheng Co

In recent years,in order to save resources and protect environment for the protection of arable land, China has increased the intensity to ban the production and use of solid clay bricks..And continue to actively promote the new wall materials. A large number of enterprises respond to the call, have invested in new wall materials industry. Some enterprises have overcomed a lot of difficulties,and becomed the representative of the industry.but also have large quantities of such enterprises go bankrupt.In this paper,the method of case study in enterprises of unburned brick in Lan Sheng Co.(a pseudonym) as the research object,this paper introduce the process of this enterprise from investing and building to the final failure. Through the analysis of investment on the enterprise internal and external environment, summarized the reasons for the failure of investment.Among them,the external reason is mainly that the solid clay brick has not completely shut down,some bad enterprises of unburned brick have damaged the image of the industry, people have not accepted the unburned brick. The main internal reason is speculative mentality, blind self-confidence, lacking of risk consciousness, lacking of deeply investigation and study.Finaly,this paper put forward opinions and suggestions to promote the development of new wall materials industry, hoping the people enhance the awareness of risk in the investment, making scientific decision., and improving the core competitiveness of enterprises.