Came Pin Tactics Studies Shaanxi Huangcheng Building Materia Machinery Group Conglomerate Brick Machine

Culture brick machine to Shaanxi Huangcheng Building Materia Machinery Group conglomerate manage current situation and production marketing situation have carried out all-round analysis studying, Have pointed out Ltd. (be called the Shaanxi Huangcheng for short hereinafter) of city Shaanxi Huangcheng have problem and cause. On inferior position basis studying enterprise is excellent, union the inner outside environment and industry characteristic got along by whose, sells suggestion having brought forward camp selling tactics and camp.Huangcheng company's management relative lag, specially marketing idea backward, manages the foundation to be weak, does not have the explicit market goal and the marketing strategy, moreover Huangcheng company also does not have the specialized marketing talented person, the structure of talent not to be unreasonable. The article pointed out the question the reason for superintendent's idea backwardness, the organizational structure is imperfect, the specialized talented person lacks and so on the aspect creates. Its basic reason is superintendent's marketing idea cannot follow.The main body of a book subdivide theory with the marketplace, target market choice and allocation , camp sell combination tactics , relation in selling a channel manages camp waiting for theory to be that theory and practice guiding , applying combine each other, the pin situation managing the camp that current situation carries out with the product carries out analysis on Huangcheng company. The culture Have introduced general situation of Huangcheng first; camp pi Huangcheng company tactics and the camp pin channel have carried out analysis on host of Huangcheng company dozen of product brick machine secondly studying; The camp who has pointed out Huangcheng brick machine once again on basis studying in analysis sells what be had problem and cause, suggest that the camp who perfects Huangcheng sells the scheme and suggestion.The main body of a book is proceeded from reality, the camp who makes effort to be that Huangcheng company makes the science administration and has marketplace competition sells tactics, be that development of competition and long-term stability strengthening enterprise provides help, and hope that the main body of a book viewpoint enterprise to our country with industry has certain drawing lessons and reference meaning.