Study On Performance Management Of Insurance Asset Management Company

As domestic institutions and individuals rapidly accumulate their wealth, the channels of asset management also become richer and more diversified, and China’s asset management industry also develops sharply. Since May2012, China’s asset management industry ushered in a new wave of supervision relaxation and business innovation, and asset management industry therefore entered a large capital management era full of competition, innovation and mixed operation. As an important role of asset management industry, insurance asset management companies and their operation status naturally draw much attention from all parties. With performance auditing, an insurance asset management company’s operation status can be evaluated, which has important significance to insurance asset management company:firstly, it provides decision basis for insurance asset management company to select correct a commercial mode; secondly, it helps insurance asset management company to cultivate good corporate culture; finally, effective performance evaluation helps insurance asset management company to enhance its asset management ability. Thus, to establish a set of scientific and effective performance evaluation system has great significance to evaluate insurance asset management company’s business performance and meet the requirements of shareholders, customers and supervisors.This paper analyzes and studies relevant literatures at home and abroad, discusses the research achievement of current enterprise’s performance auditing, and illustrates the basic theories supporting insurance company’s performance auditing, including:the theory of public fiduciary duty, the theory of costs and benefits, and the3e theory of performance auditing. On this basis, the paper combines the characteristics of insurance asset management company to analyze elements of insurance asset management company’s performance auditing, presents the current status of insurance asset management company’s performance auditing and problems in current performance auditing, and points out that constructing corresponding evaluation system has great significance to the development of asset management company in practice. As a performance evaluation tool, balanced score card overcomes the deficiency that traditional performance evaluation mode pays attention to financial evaluation but overlooks the company’s long-term development ability. It is a strategic target management tool to comprehensively evaluate an enterprise’s operation and management activities from four dimensions. When constructing insurance asset management company’s performance auditing evaluation system, the paper introduces balanced score card. According to the principle of index design, it designs evaluation indexes containing four dimensions. Through figuring out the total score of insurance asset management company’s performance auditing via weight and value, the paper makes an evaluation for insurance asset management company’s performance level.Besides, the paper finally puts forward some countermeasures with practical significance against problems in insurance asset management company’s performance level.