Performance Evaluation Research Of L Insurance Company Liaoning Branch Based On The Balanced Scorecard

In recent years, the property insurance company maintained sustained and rapid growth momentum. Property insurance company developed their own business. And at the same time, they also actively played important role in the insurance guarantee, and economic compensation. The social public also paid more attention to the property insurance industry. However, Property insurance company also have many problems, the existing management mode severely restricts the development of property insurance company, especially in the aspect of performance management. The traditional performance evaluation methods only pay attention to the inspection results, and do not take the causes and management process, only pay attention to scale assessment, and do not take the benefit and so on. Result oriented and lot of behavior, will be able to accurately reflect the business performance, and real-time monitoring and adjusting strategy implementation, performance evaluation and performance failed to play its proper role, failed to consider well to the needs of enterprise comprehensive development. In this case, many enterprises have realized that if you want to continue to improve enterprise performance, must according to the market environment, build a set of can effectively combine the strategic performance management approach. Balanced scorecard with consideration of the customer, internal process, learning and growing and other non-financial indicators of the impact of performance management, effectively combined with the enterprise, we evaluate the short term and long term strategic goals, the enterprise performance evaluation by a single financial dimension into a more comprehensive higher level.This paper adopts theoretical analysis combined with case study analysis, the combination of qualitative and quantitative research methods, from the performance management theory, this paper analyzes the relationship between performance management and enterprise strategy. In this paper is based on the balanced scorecard theory, from the financial, customer, internal process, learning and growth four aspects comprehensively expounds the theory of balanced scorecard in strategy measure aspects the basic train of thought and theory. Taking L insurance branch in liaoning as an example applying the balanced scorecard:an empirical study of the performance evaluation index model, and the performance evaluation result application is analyzed.This paper is divided into five main parts:one is the overview of the balanced scorecard performance evaluation methods, mainly includes the meaning and the basic framework of the balanced scorecard, and performance evaluation of the advantages of using the balanced scorecard is introduced. Second is L insurance company liaoning branch performance evaluation analysis of the present situation and the existing problems, mainly including L insurance company liaoning branch of introduction, an overview of the current performance evaluation method, and the company performance evaluation methods existing problems. Three is the index system of the balanced scorecard to build company, firstly introduces the company’s strategic map, as well as the company’s long-term development strategy formulation and strategy map building; Secondly this paper introduces the basic framework design company of the balanced scorecard, including the general idea and the basic principle and key performance evaluation index of all levels; Finally using the analytic hierarchy process (ahp) to determine the index weight and scoring method. Four is L insurance company liaoning branch application the balanced scorecard performance evaluation of the security measures, mainly introduces the application of the balanced scorecard performance evaluation should pay attention to the problems, including establishing and perfecting the communication channels, establish an effective performance evaluation information feedback mechanisms, etc.