A Study On Development Strategy Of Xinghua Hardware Factory

The intensified competitive environment of domestic hardware market bringsnew challenges to the private hardware manufacturers. These challenges mainlyreflected in the following areas: Firstly, the rapid development of the real-estateindustry and home decoration industry lead to the increasingly fierce competitionbetween the hardware vendors in the market recourses and business. Secondly,hardware market reached a bottleneck in foreign market while gained the support ofnational policy institutions in domestic market, that stimulates the foreign tradeenterprises transfer to the domestic market. Lastly, most private hardwaremanufacturers develop in small-scale, with imperfect institution and random strategicmanagement of enterprise development.The paper takes Xinghua Hardware Factory as a case. It makes a deep analysis onthe development process of Xinghua Hardware Factory. Firstly, it summarizes theforeign enterprise development strategy theory and some domestic scholars’ view onenterprise development strategy. Secondly it objectively points out the currentsituation and existing problems of the Xinghua Hardware Factory, moreover analysisand summarize its external and internal environment through the analysis methods ofPEST analysis, SWOT analysis, BCG Matrix. According to the result of the strategyanalysis, determine the enterprise mission, and formulate the strategic developmentgoals. In strategic choice, company strategy adopts growth strategy; business layerstrategy adopts differentiation strategy; function layer of strategy takes financialstrategy, marketing strategy, brand promotion and human resources strategy. Fourthly,this paper draw a conclusion of the Xinghua Hardware Factory development strategyfrom the strategic implementation safeguard measures and the expected effect. Pointsout the possible problems and suggestions in the process of researchThis study suggests that strategic management which plays a leading function inthe development of enterprises, is the primary task of modern enterprise management.Effective strategic management helps companies determine the strategic target anddevelopment direction, help enterprises to focus on for the challenges and theopportunities brought by climate change. through the research on the developmentstrategy of xinghua hardware factory, provides a scientific and systematic method ofstrategic management for small and medium-sized hardware manufacturers and helpsthat type enterprises to provide a reference of strategic development, to ensure thesustainable development of the enterprises.