Research On The Development Strategy Of Gaocheng H Palace Noodles Factory

In recent years,with the implementation of the rural revitalization strategy,Gaocheng H Palaces noodle factory ushered in new opportunities and historic challenges.The so-called "opportunity" is reflected in a series of policies issued by the state to support the development of rural characteristic industries and rural non-genetic inheritance protection,which provide a broader development prospect for rural intangible cultural heritage production enterprises.The so-called "challenge" means that enterprises must change their strategies as soon as possible,effectively break through the current marketing,operation,management and other development bottlenecks,and actively integrate into the national rural revitalization strategy.How to comply with the new situation of the development of the industry,formulate the right direction,practical and effective,strong operability of the development strategy,has become the urgent needs of the current including Gaocheng H Palaces noodle factory,a number of Palace noodle production enterprises.This paper takes Gaocheng H Palace noodles factory as the research object.First of all,through the research of the background of Gaocheng Palace noodles factory,the development of the enterprise,combined with the development strategy of relevant enterprises at home and abroad,the research ideas,methods and content of this paper are determined.Secondly,using PEST,Porter’s Five Forces model,Value chain model and other analysis methods of strategic management,the enterprise’s internal resources and external competitive environment for a comprehensive and systematic analysis.Through analysis,it can be concluded that under the rural revitalization strategy,Gaocheng H Palace noodles factory as an intangible cultural heritage food production enterprise,has a superior policy environment,in the research and development system,technical team,product types,company size,business conditions,market demand and other aspects also have certain advantages,However,in the development of the enterprise,it also encountered increasingly fierce competition in the industry,slow market development progress,rigid operation and marketing model,inefficient organizational structure,unstable supply chain and other bottlenecks and problems that need to be solved urgently.Thirdly,through the analysis of SWOT matrix model,the WO strategy with grasping opportunities and making up for weaknesses as the core is determined to boost the strategic transformation of the enterprise,so as to successfully pass the bottleneck period.Fourth,the formulation and implementation of the strategy of the process of elaboration,determine the Gaocheng H Palace noodles factory mission and vision,clear the enterprise’s overall development goals and stage specific development goals,and the company’s strategy,business strategy and functional strategy respectively clear,The future development direction of enterprises is put forward in terms of market development,marketing network,brand promotion,supply chain,operation and management.Finally,the paper comprehensively analyzes all kinds of obstacles that may be encountered in the implementation of the strategy,and puts forward strategic safeguard measures in the aspects of organizational structure,learning system,internal communication and employee motivation to ensure the smooth implementation of the enterprise strategy.Through this study,it is hoped that Gaocheng H Palace noodles factory and other rural intangible cultural heritage products production enterprises can provide innovative development ideas under the background of rural revitalization strategy.It is also expected to provide specific cases with reference value for rural revitalization,and provide unique perspectives and ideas for the promotion,inheritance,utilization and protection of intangible cultural heritage.