Study On Development Strategy Of PL Pharmaceutical Company

With the continuous development of our socialist market economy, people pay mor e and more attention to personal health and safety, drug safety is particularly importan t, related to people’s health, safety of life and social economy. With the daily health ca re needs and return to nature’s need, provides a broad space for development of Chines e medicine industry, at the same time, traditional Chinese medicine pharmaceutical indu stry to survive and develop in the future become the focus of concern.PL pharmaceutical company was founded in1998,the company’s main business:p roduction of TCM formula granule, traditional Chinese medicines, healthy food of Gan oderma lucidum and hair thick. There developed more than150varieties and more than600unilateral compound varieties. The traditional Chinese medicine hospital of domesti c provinces and cities and comprehensive hospital are mainly use our products, also t he Hong kong hospital and Macao hospital, more than300hospitals use of our produc ts in china. The company’s products are exported to Hong kong, Macao, Singapore, US A and other countries.This thesis is based on the theoretical knowledge of development strategy, combin ed with the present situation of Chinese medicine industry external environment in our country, figure out the external factors analysis matrix, help enterprise analysis, summarize d and evaluated the political, economic, market and competitor information, find out what the most important factors influence of enterprise. Then analysis and research the inte rnal environment of PL pharmaceutical company,such as the production and operation management.information construction, technology and scientific research, business mode1,human resources and marketing model,work out the internal factor evaluation matrix, analysis the status of enterprises in the industry. The enterprise carries out SWOT analy sis, analysis of the PL pharmaceutical company’s competitive advantages, disadvantages, a nd the opportunities and challenges,In the aspect of management, value chain, human res ources, intellectual property rights trade, enterprise information,product optimization, inter national trade, proposed some development strategy of specific measures and methods, it has some reference value to the development strategy management of similar enterpri se.