The Research On Northern China Marketing Strategy Of CF Car Company

Only a few years with the rapid development of the national economy, improve thenational income per capita, the car into the home, The court has come of age, automobilemanufacturers have to increase production, expand market share to increase the efficiencyof. F as one of North America’s three largest car brand, is the earliest car brand, sales inNorth America ranks first. Enter the China in2001, and C automobile joint venture set upin CF automobile Limited company, so far the introduction of the six brands, sales andShare Rankings China car market before ten.At present, the national automobile market is divided into six regions, the number ofoutlets and regional economic development is directly proportional to the North East,following after the number of outlets largest sales region, the CF Sales Co network settingsare. More to the point, North China region in the market capacity is large, listed in the sixDistrict, in second place, while CF cars in North China market share is very low, in the lastsecond on the list of CF area six. This means that the current CF in North China areamarketing strategy is still a big problem. The marketing situation, CF sales company inNorth China region of the existing problems, the paper analyzes and summarizes themarketing environment, through the development of product, price, channel, promotionand communication strategy of the five major marketing strategy combination, thus putforward the marketing strategy of CF automobile regional development. The results of thisresearch will have practical reference significance to CF automobile marketing work, alsoprovides the reference for the future development of similar automobile enterprises.